Growth is not an end in itself.

01 · Value

Growth should not be an end in itself. But sustained accelerating profitable growth is the ultimate proof that the company creates value for customers, employees, suppliers, society and thus also for the owners.

02 · Profitability

Growth can dramatically increase the company’s profitability by differentiating between ”base revenue” and ”growth revenue” with dramatically increased flow through, as the base revenue services capacity costs.

03 · Renewal

Another consideration is that if your company does not grow, then it is dying. In the sense that if you do not challenge yourself through an ambitious growth strategy, you will not be asked the provocative questions that make you look for and create significantly better solutions.

04 · Exit value

A final perspective is that nothing has as much impact on the exit value of a company as its ability to create continuous accelerating profitable growth. The price can actually be doubled if the company grows, compared to a company that does not grow. Even if revenue and profitability are the same.

The ambitious growth goal creates an extra space of opportunity with an even more exciting working life!